Marketing your HMO: Attracting the right tenants

When it comes to letting out your HMO, it’s easy to think that tenants will come just because the rooms are available and that’s a little naïve. But here’s the thing: the quality of your property directly affects the quality of your tenants. The better your HMO looks, the more likely you are to attract tenants who care about where they live and, more importantly, will take care of the space. In this blog post, we’ll explore how maintaining high standards, focusing on quality finishings, and paying attention to the little details can make a big difference in attracting and retaining the right tenants.

Why Quality Attracts Quality

The concept is simple: good tenants want to live in good homes. By creating an environment that feels clean, modern, and comfortable, you’re setting the stage for tenants who will respect the space and stay for longer periods. It’s not just about putting a roof over someone’s head—it’s about offering a place they can call home. So how do you achieve this?

1. Start with Higher-Quality Finishings

When designing or refurbishing your HMO, choosing higher-quality finishings is essential. Not only do these make the property more attractive to potential tenants, but they also stand up better to wear and tear, meaning less maintenance for you in the long run. Here’s what you should be thinking about:

• Durable Flooring: Opt for hard-wearing materials like laminate or vinyl in communal areas. These withstand heavy foot traffic and are easy to clean.
• Modern, Clean Lines: Choose simple, neutral décor that can appeal to a wide range of tenants. Avoid overly personal touches like bold wallpapers or niche design elements.
• Easy-to-Maintain Paints: In high-traffic areas like hallways and staircases, choose durable, easy-to-clean paint finishes such as satin or semi-gloss. Plan to repaint these areas every couple of years to keep them fresh.

2. Create Inviting, Comfortable Rooms

One of the most crucial aspects of your HMO is the individual rooms where tenants will spend the majority of their time. A well-designed room that feels modern and comfortable will not only attract higher-quality tenants but also encourage them to care for the space. Remember, a tenant who feels good in their environment is more likely to respect it.

The Little Details Make a Big Difference

Here’s where landlords can really stand out. Simple additions to each room can make tenants feel valued and elevate the overall perception of your HMO:

• USB Plug Sockets: These are increasingly in demand, especially for young professionals. Offering modern plug sockets that include USB ports shows you’re paying attention to the tenant’s lifestyle.
• Quality Mattress: A good mattress can be a game-changer for tenants. Invest in mattresses that offer comfort and durability—your tenants will appreciate it, and it’s a feature that will set your property apart from others.
• Functional Furniture: Provide a wardrobe, desk, and chair in each room. These basics can make a room feel ready for living as soon as the tenant moves in, creating a sense of convenience and care.
• Blinds or Curtains: Don’t skimp on window treatments. Quality blinds or curtains not only offer privacy but also enhance the overall aesthetic of the room.
• Thoughtful Storage: Tenants in HMOs often have limited space. Providing built-in or standalone storage options makes life easier for them and shows you’ve thought through the practical aspects of shared living.

3. Communal Areas: Investing in Durability and Style

Communal areas, like kitchens and living spaces, play a huge role in creating a positive living environment. These spaces are shared by all tenants, and the way they look and feel can have a major impact on the overall vibe of the house.

High-Quality Appliances = Long-Term Investment

In communal areas like the kitchen, investing in higher-quality appliances is worth it. Not only do they last longer, but they also make the space feel more refined and reliable. Cheap appliances are more likely to break down or underperform, leading to frustration and dissatisfaction among tenants.

• Durable Fridges and Ovens: Look for energy-efficient models that can handle heavy use. High-quality appliances are less likely to break and are easier to maintain.
• Dishwashers and Washing Machines: Providing functional, reliable machines is another way to make life easier for your tenants and enhance the appeal of your property.

4. The Broken Window Theory: Why Maintenance Matters

The Broken Window Theory suggests that small signs of neglect – such as a broken window, peeling paint, or a messy communal space – can lead to further deterioration. In other words, when the property starts to look run down, tenants are less likely to respect it. This concept is especially relevant for HMOs, where multiple tenants share spaces, and it’s easy for wear and tear to build up quickly.

How to Prevent Decline:

• Regular Painting: Plan to repaint communal areas like hallways, staircases, and kitchens every couple of years. These high-traffic spaces are prone to scuffs and wear, and a fresh coat of paint can instantly brighten up the property.
• Repairs: Fixing small issues as soon as they arise can prevent larger problems. Whether it’s a loose cupboard door, a dripping tap, or a broken light switch, addressing these concerns promptly shows tenants that you’re committed to maintaining the property.
• Keep Communal Areas Tidy: Encourage tenants to keep shared spaces clean, but also consider hiring a cleaner for communal areas. A regular cleaning service will help maintain a high standard of cleanliness and ensure that areas like kitchens and bathrooms don’t become neglected.

5. Cleanliness and Care: Hiring a Cleaner

A cleaner is one of the best investments you can make in maintaining your HMO. While tenants are responsible for their personal spaces, communal areas can easily fall into disrepair if not regularly cleaned. Hiring a cleaner for shared spaces ensures that the property remains well-maintained, which, in turn, encourages tenants to respect the environment.

• Frequency: A weekly or bi-weekly cleaning service for communal areas can keep kitchens, bathrooms, and hallways in top shape.
• Encouraging Responsibility: A cleaner doesn’t relieve tenants of their responsibilities, but it does ensure that the property remains clean and pleasant for everyone. It’s also a great selling point when marketing your HMO.

Conclusion

Attracting the right tenants to your HMO is about more than just offering a room—it’s about creating an environment that tenants are proud to live in. By investing in high-quality finishings, maintaining communal areas, and staying on top of repairs, you set the tone for your property. High standards attract tenants who appreciate and care for their living spaces, leading to longer tenancies and a more positive rental experience for everyone involved. For expert HMO management in Bristol, talk to us today.

Remember, it’s the small details—like USB plug sockets, a quality mattress, or a regularly repainted hallway—that show your tenants you care about their experience. And when tenants feel valued, they’ll take better care of the property, creating a win-win for both you and them.